NOE-FI STUDIOS is a Bucharest-based immersive entertainment startup focussing on state of the art XR projects, neuro-gaming and transmedia franchises. Our current goal is to achieve creating holistic, continuous artistic worlds that may lead to in-depth social change. Our Product, Tangible Utopias is a pioneering virtual reality neuro-game (with a mobile game extension for accessibility purposes). Our project aims to bring together technology, the advancement in neuro-VR and creative visions of people in order to inspire societal debate and to propagate civic engagement with the purpose of co-creating and co-imagining/ prototyping future smart cities and smart initiatives.